I'm an audience editor and digital journalist with three years of experience in audience engagement work. I earned a bachelor's degree in multimedia journalism from Northwest Missouri State University.
I'm currently based in Lincoln, Nebraska.
EXPERIENCE IN AUDIENCE ENGAGEMENT
Lincoln Journal Star, digital editor
Lincoln Journal Star, digital editor
Lincoln Journal Star, digital editor
Since May 2022, I’ve worked as the digital editor at the Lincoln Journal Star, helping to deepen reader and subscriber engagement using smart SEO strategies, social media, push alerts and newsletters.
I serve as the Journal Star’s sole social media editor, distributing local journalism through its core platforms, leading the daily managem
Since May 2022, I’ve worked as the digital editor at the Lincoln Journal Star, helping to deepen reader and subscriber engagement using smart SEO strategies, social media, push alerts and newsletters.
I serve as the Journal Star’s sole social media editor, distributing local journalism through its core platforms, leading the daily management and programming of local news, breaking news, reader callouts and evergreen stories on X and Facebook. I developed and launched social media strategies for Instagram, Reddit and Threads.
I work as the only SEO in the newsroom, generating buy-in and working to train the newsroom on best practices. I handle daily and long-term digital planning and packaging. I create weekly analytics reports to relay to the newsroom and use analytics to make real-time decisions for elevating journalism and developing related digital strategies. I optimized individual articles through on-page optimization including headlines, subheadings, internal links, keyword research and image optimization.
I serve as the Journal Star’s Saturday editor, leading both print and online breaking news and weekend event coverage. I also oversee a reporter covering high-interest, trending topics and work to identify and assign stories that have high-audience potential.
Tampa Bay Times, engagement producer
Lincoln Journal Star, digital editor
Lincoln Journal Star, digital editor
I worked as an audience engagement producer for Florida's largest newspaper, where I learned from and worked with a team of experienced audience journalists. I helped manage and write sharp language for Twitter, Facebook, Instagram, YouTube and TikTok.
I worked with reporters and editors to develop social roll-out plans for big project dr
I worked as an audience engagement producer for Florida's largest newspaper, where I learned from and worked with a team of experienced audience journalists. I helped manage and write sharp language for Twitter, Facebook, Instagram, YouTube and TikTok.
I worked with reporters and editors to develop social roll-out plans for big project drops. This is perhaps best illustrated through my work on an important story about area schools struggling to pass state tests. Before the social plan went into effect, the story had 200 page views. After, traffic had increased 100-fold. Impactful stories cannot be impactful unless they are read.
I produced social visual assets ranging from quote cards to Instagram carousels to short video clips.
I wrote daily newsletters, curating the biggest news of the day and relayed to readers via email. I wrote stories based on social listening and distributed them.
Kansas City Star, growth intern
Lincoln Journal Star, digital editor
Kansas City Star, growth intern
At my hometown paper, I worked as an audience growth intern. I ran The Star’s Instagram page, growing its audience by 20,000 with a focus on breaking and shareable news. I managed its Twitter and Facebook feeds using SocialFlow.
I rewrote headlines, optimized content for SEO, sent push notifications, re-packaged content and tracked daily
At my hometown paper, I worked as an audience growth intern. I ran The Star’s Instagram page, growing its audience by 20,000 with a focus on breaking and shareable news. I managed its Twitter and Facebook feeds using SocialFlow.
I rewrote headlines, optimized content for SEO, sent push notifications, re-packaged content and tracked daily user engagement using Parse.ly. I worked in tandem with the city library to write a weekly local history piece answering questions submitted by readers.
I curated stories from the day’s reporting and turned them into newsletters, each targeted to specific audiences. I ensured articles received proper treatment on The Star’s website and worked closely with each section editor.
I also reported on how the pandemic affected a rural Missouri tourist town.
SOCIAL CARDS
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PROJECTS
This piece was an experimental project for Lee Enterprises, the Journal Star's parent company. As part of the experiment, the page was paywall-free for about one month to inform voters and turn readers into subscribers. The experiment will be taken company-wide for the November general election. I pitched the project, wrote the copy, crafted a social plan and tracked analytics.
Lincoln Journal Star 2024 Primary Election Voter Guide: Local candidates on the issues
The Daily Minute is a video-format morning news briefing, powered by the Lincoln Journal Star's reporting. It's been popular among subscribers since its launch in January 2023 and continues to gain traction.
This is a compilation of some of the Reddit posts I've created.
Nebraska Sen. Megan Hunt ditches Democratic label, registers as
A scene from the final day of Nebraska's 108th Legislative session
This is a compilation of audience-focused articles I've written.
What to know about the partial solar eclipse in Lincoln on April 8
Here's what to know about Nebraska's new gender-affirming care regulations
Nebraska native introduces herself to 'The Bachelor.' Here's what happened next.
Tampa Bay residents, tourists share Winter the dolphin memories
Will you be our Valentine? Love, the Tampa Bay Times
See where Nebraska football fans are traveling from for the Ireland game
Here are a few source callouts I've created, along with the journalism they fueled.
What do you want Nebraska lawmakers to work on in 2024? Let us know, which resulted in What Nebraskans are watching as the Legislature convenes for its next session
Have you struggled to find baby formula in Lincoln? Let us know, which resulted in Lincoln families worry as nationwide baby formula shortage continues
Have you struggled to find a therapist in Tampa Bay? Let us know
This is a compilation of Instagram Reels that I created or helped produce.
We rode the Iron Gwazi and lived to tell about it
Three Little Words: A Times podcast series
In college, I worked on the student newspaper for four years. I started as a news reporter and eventually became editor-chief, leading the paper for two years. Author page here.
Copyright © 2024 Rachel Adamson - All Rights Reserved.
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